By Paul Cooley
There is a lady I know that has been running her service based business for the past 8 years. She has never had to put a dime into advertising. She always has gotten new customers through word of mouth referrals. She always appeared to have more than enough business and an endless waiting list of prospects. Many years ago, I watched how she ran her business, how she treated people and what kind of results she provided. As my experience grew, I was shocked she was still in business due to the fact that she was providing her customers with an out-dated service. Yet, she still remained steady in her business. It bugged me at first, until I realized the reason why she got so many referrals and stayed so busy while providing something out-dated.
By Sarah Petty, The Joy of Marketing
You work hard to build a strong brand making sure that each and every customer interaction is perfect. You keep your social media pages and profiles consistent with your brand. Your marketing materials are top-notch because you invested in a graphic designer to give you a professional appearance. Yet there’s one thing you may not be thinking about that can undermine the strength of your brand and that’s the quality of partners you work with that may also come into contact with your customers.
What Should I do Next?
by Jay Ehret, TheMarketingSpot.com
You will almost never hear an entrepreneur confidently say “I know exactly what to do next.” At least when it comes to marketing. You may find books or blogs willing to tell you, but those are misleading, because what you should do next is unique to your business. Your unique answer is a product of two things:
1. What you want people to feel about your business.
2. What you know about marketing.