An Informal Course in Marketing

What Should I do Next?

by Jay Ehret,

You will almost never hear an entrepreneur confidently say “I know exactly what to do next.” At least when it comes to marketing. You may find books or blogs willing to tell you, but those are misleading, because what you should do next is unique to your business. Your unique answer is a product of two things:

1. What you want people to feel about your business.

2. What you know about marketing.

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