By Sarah Petty, The Joy of Marketing
You work hard to build a strong brand making sure that each and every customer interaction is perfect. You keep your social media pages and profiles consistent with your brand. Your marketing materials are top-notch because you invested in a graphic designer to give you a professional appearance. Yet there’s one thing you may not be thinking about that can undermine the strength of your brand and that’s the quality of partners you work with that may also come into contact with your customers.