By Steven Harp, Northwestern Mutual
Day-to-Day Insights Add Up
With more free time can come plenty of temptation to spend, spend, spend. With a little planning and creativity, you can find many affordable, day-to-day opportunities for teaching children valuable financial lessons. Consider these low-cost ways to help instill good financial sense:
Bank on Savings – When children ask for money or a new toy, use it as a teachable moment, and suggest they begin saving to pay for things they may want in the future. Reinforce this message to help kids understand their options with money, including saving, spending, investing and giving. Set a realistic goal, and when they reach it, take them to the bank or credit union to open a savings account, another opportunity to educate them on how banks work.
By John Jantsch, Duct Tape Marketing
I’ve spent the better part of the last 10 years telling any small business owner that would listen that marketing isn’t really that complicated.
What’s complicated and frustrating about marketing perhaps is how small business owners and those that work in the field of marketing think about it.
Marketing is just a system and, operated as such, it isn’t any different from many of the other systems needed to run a business. A system creates control, a system guides priorities, a system creates process, a system generates accountability and a way to measure and win the game.
I developed my own view of “marketing as a system” after discovering that working with small business owners in the way I wanted wasn’t possible unless I was willing to change my view of marketing. Read More