By John Jantsch, Duct Tape Marketing
I’ve spent the better part of the last 10 years telling any small business owner that would listen that marketing isn’t really that complicated.
What’s complicated and frustrating about marketing perhaps is how small business owners and those that work in the field of marketing think about it.
Marketing is just a system and, operated as such, it isn’t any different from many of the other systems needed to run a business. A system creates control, a system guides priorities, a system creates process, a system generates accountability and a way to measure and win the game.
I developed my own view of “marketing as a system” after discovering that working with small business owners in the way I wanted wasn’t possible unless I was willing to change my view of marketing. Read More
By Lee W. Frederickson, Ph.D for Duct Tape Marketing
There is a revolution going on in professional services marketing. More and more buyers are going online to learn about possible solutions to their business challenges and find and evaluate potential service providers.
This revolution is already having a major impact on the growth and profitability of professional services firms. My firm recently completed a study of 500 professional services firms and how they used online marketing tools. The results and their implications are described in our new book, Online Marketing for Professional Services.
By TJ McCue
Get away from your desk. It may be ruining your creativity and productivity. If you think the iPad, BlackBerry Playbook, Google Nexus 10, or Amazon Kindle Fire — to name just a few brands — are just for entertainment or reading, think again. Tablets are quickly changing our work habits and the way our businesses operate.
We tapped into the mobility expertise of Plantronics marketing director, Judi Hembrough, to get her take on how small businesses are using tablets today. Below are 10 business ways lightweight tablets can untether you and your employees from your desks, help you get out among customers, and get more done in your business.
By Paul Cooley
There is a lady I know that has been running her service based business for the past 8 years. She has never had to put a dime into advertising. She always has gotten new customers through word of mouth referrals. She always appeared to have more than enough business and an endless waiting list of prospects. Many years ago, I watched how she ran her business, how she treated people and what kind of results she provided. As my experience grew, I was shocked she was still in business due to the fact that she was providing her customers with an out-dated service. Yet, she still remained steady in her business. It bugged me at first, until I realized the reason why she got so many referrals and stayed so busy while providing something out-dated.
By Sarah Petty, The Joy of Marketing
You work hard to build a strong brand making sure that each and every customer interaction is perfect. You keep your social media pages and profiles consistent with your brand. Your marketing materials are top-notch because you invested in a graphic designer to give you a professional appearance. Yet there’s one thing you may not be thinking about that can undermine the strength of your brand and that’s the quality of partners you work with that may also come into contact with your customers.
What Should I do Next?
by Jay Ehret, TheMarketingSpot.com
You will almost never hear an entrepreneur confidently say “I know exactly what to do next.” At least when it comes to marketing. You may find books or blogs willing to tell you, but those are misleading, because what you should do next is unique to your business. Your unique answer is a product of two things:
1. What you want people to feel about your business.
2. What you know about marketing.
By Karol K.
Being a small business owner is a lot of work, especially if you’re a solo-entrepreneur. In such a case, everything is on your head with only some occasional help from your friends and family.
And it’s not that I’m just talking without actually having experienced those difficulties myself. I owned (together with a friend) a small design business not more than three years ago. Even though the job description was rather straightforward, we still found it difficult to handle all the mandatory tasks to get the business going.
As it turns out, having a business is an awful lot of work on top of the things that define your main offering. For instance, in our case, designing websites was one area, but finding new clients was a completely different ballgame. Read More