Online Marketing Tools-Which Lead to Substantial Growth?

By Lee W. Frederickson, Ph.D for Duct Tape Marketing

There is a revolution going on in professional services marketing. More and more buyers are going online to learn about possible solutions to their business challenges and find and evaluate potential service providers.

This revolution is already having a major impact on the growth and profitability of professional services firms. My firm recently completed a study of 500 professional services firms and how they used online marketing tools. The results and their implications are described in our new book, Online Marketing for Professional Services.

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Online Marketing For The Small Business

By Karol K.

Being a small business owner is a lot of work, especially if you’re a solo-entrepreneur. In such a case, everything is on your head with only some occasional help from your friends and family.

And it’s not that I’m just talking without actually having experienced those difficulties myself. I owned (together with a friend) a small design business not more than three years ago. Even though the job description was rather straightforward, we still found it difficult to handle all the mandatory tasks to get the business going.

As it turns out, having a business is an awful lot of work on top of the things that define your main offering. For instance, in our case, designing websites was one area, but finding new clients was a completely different ballgame. Read More