Online Marketing Tools-Which Lead to Substantial Growth?

By Lee W. Frederickson, Ph.D for Duct Tape Marketing

There is a revolution going on in professional services marketing. More and more buyers are going online to learn about possible solutions to their business challenges and find and evaluate potential service providers.

This revolution is already having a major impact on the growth and profitability of professional services firms. My firm recently completed a study of 500 professional services firms and how they used online marketing tools. The results and their implications are described in our new book, Online Marketing for Professional Services.

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Are You Undermining Your Brand?

By Sarah Petty, The Joy of Marketing

You work hard to build a strong brand making sure that each and every customer interaction is perfect. You keep your social media pages and profiles consistent with your brand. Your marketing materials are top-notch because you invested in a graphic designer to give you a professional appearance. Yet there’s one thing you may not be thinking about that can undermine the strength of your brand and that’s the quality of partners you work with that may also come into contact with your customers.

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Six Ways To Use New LinkedIn Features For More Business

By Viveka von Rosen

Are you looking to get more business using LinkedIn? Have you had a look at the new features LinkedIn has to offer?

LinkedIn recently released its new user interface to it’s entire membership. In this article I’ll show you how you can use LinkedIn for your business to make better connections, engage and create more business.

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