By John Jantsch, Duct Tape Marketing
I’ve spent the better part of the last 10 years telling any small business owner that would listen that marketing isn’t really that complicated.
What’s complicated and frustrating about marketing perhaps is how small business owners and those that work in the field of marketing think about it.
Marketing is just a system and, operated as such, it isn’t any different from many of the other systems needed to run a business. A system creates control, a system guides priorities, a system creates process, a system generates accountability and a way to measure and win the game.
I developed my own view of “marketing as a system” after discovering that working with small business owners in the way I wanted wasn’t possible unless I was willing to change my view of marketing. Read More
By Paul Cooley
There is a lady I know that has been running her service based business for the past 8 years. She has never had to put a dime into advertising. She always has gotten new customers through word of mouth referrals. She always appeared to have more than enough business and an endless waiting list of prospects. Many years ago, I watched how she ran her business, how she treated people and what kind of results she provided. As my experience grew, I was shocked she was still in business due to the fact that she was providing her customers with an out-dated service. Yet, she still remained steady in her business. It bugged me at first, until I realized the reason why she got so many referrals and stayed so busy while providing something out-dated.
Marketing is a huge deal for the small business. Yet many small businesses leave little if any dollars in the budget for it. Many businesses do this because they just don’t really understand what marketing entails or how important is.There are several types of marketing–one of the most effective of course is word of mouth marketing. But there are other kinds of marketing as well.
And when should you outsource marketing as a business owner? And is it even a good idea to outsource your marketing? This article by Corey Eridon will help you understand when you should and shouldn’t outsource your marketing.