By Lee W. Frederickson, Ph.D for Duct Tape Marketing
There is a revolution going on in professional services marketing. More and more buyers are going online to learn about possible solutions to their business challenges and find and evaluate potential service providers.
This revolution is already having a major impact on the growth and profitability of professional services firms. My firm recently completed a study of 500 professional services firms and how they used online marketing tools. The results and their implications are described in our new book, Online Marketing for Professional Services.